Case Study: National Consumer Goods Business Expanding into Canada

• The Case: The Company is a US based consumer goods business with $ 1 Billion in sales, ready to expand their business internationally, starting with Canada. The client seeks start-up support in Canada.
  
  
• The Problem Statement: Starting up a business in a foreign country can be treacherous, from all perspectives: culture gaps to legal pitfalls. The company is decided to make this start-up an immediate success, although with a tight budget and schedule.
  
  
• The Fix: The first step was analyzing in detail the client’s requirements for this start-up: revenue forecasts, operational challenges, location, market data, and US business model key success drivers. Based on the findings and engaging local partners, our consultant assisted the company with incorporating the business unit, securing the necessary real estate, facilities, and services. Next steps - designing the operational flow for the Canadian business with a fulfillment process executed from the client’s US-based distribution center, and designing and implementing the customer operations process: support, exchanges, returns, refunds, warranty. The senior leadership team of the company was provided with a Canadian Culture Training package – customized to address the client’s specific questions around their new market: Canada.
  
  

[ See more case studies ]